For years, pitching has been a focal point in the business industry. Matter of fact, if you don’t master pitching your business then you’re missing out on a boatload of opportunities.
I remember when I first started my business, the first year was a roller coaster. Sometimes I would pitch my business, other times I would not. It wasn’t abnormal for me to feel like I bragging or annoying people with my marketing.
It wasn’t until I joined a program called Jax Bridges by the Jacksonville Chamber of Commerce when I learned how to develop a pitch. It also provided me with tips on how to pitch my business to customers and other businesses. This increased my revenue tremendously.
Not only did I become more comfortable with pitching, I took the information, applied it to my business and was able to host an event where I secured one major sponsor and eight collaborators.
Since then, I’ve been able to use my pitching skills to help other businesses secure sponsorships, media interviews, and more. If pitching is something you haven’t mastered yet, check out my top 3 tips perfecting your pitch:
1. Know who you’re pitching to
This step will require some research. You need to research the brand you’re pitching to.
It’s best to find out if they’re audience is aligned with yours.You can find this information by reviewing the brand’s media kit which can be found on their website under links such as “media” or “press.”
2. Get to the point!
Let’s be honest, people are busy and do not have the time to read five paragraphs on why they should sponsor your brand or event. Get to the point! Tell them who, what, when, where and why it’s worth sponsoring in 10 sentences or less.
3. Stay ready so you don’t have to get ready
Have a pitch deck ready and available. If a brand was to ask you for information regarding your audience, stats, what products you sell, your bio, product photos and more, you should not be scrambling to find this info.
If you found this blog helpful or have any questions, please leave your thoughts below.
I would love to hear from you.
The Creative Way is a blog dedicated to helping the modern creative build a buzz-worthy business by providing tips and strategies, based on our CEOs experience, to take your business to the next level.
Yazzmine Colbert is a passionate publicist and marketing consultant with loads of knowledge on each subject.