Iva Ballou, Founder of Real Sophisticated Joy
Project Overview:
The public relations and marketing strategy focused on increasing brand awareness and exposure both locally and nationally and to position client as bully expert and cleft confidence coach. This was done by securing press features, speaking engagements, and brand collaborations with influencers on Instagram.
Scope of Work:
The Results:
Press Features include:
Project Overview:
The public relations and marketing strategy focused on increasing brand awareness and exposure both locally and nationally and to position client as bully expert and cleft confidence coach. This was done by securing press features, speaking engagements, and brand collaborations with influencers on Instagram.
Scope of Work:
- Content marketing strategy
- Influencer collaborations
- Brand Management
- Pitching & Securing public speaking opportunities
- Pitching & Securing earned media opportunities
The Results:
- Secured one (1) paid speaking engagement with Smile Train
- Secured three (3) media placements reaching an estimated online readership of 34M and garnering an estimated 67.2K coverage views and one (1) online media interview reaching an audience of 25K
- Coordinated 16 brand collaborations with influencers on Instagram via Find Your Joy Series garnering over 700 views in the first month.
- Coordinated one (1) giveaway collaboration with Smile Train for Back-to-school
- Client brand awareness increased 235 percent on Facebook and over 20 percent on Instagram.
Press Features include:
Ellakisha O'Kelley, esq., CEO of E. O'Kelley Sports, Entertainment & Business Law Firm
Project Overview:
The public relations strategy focused on increasing brand awareness locally and nationally. This was done by securing press features and speaking engagements.
Scope of Work:
The Results:
Press Features include:
Project Overview:
The public relations strategy focused on increasing brand awareness locally and nationally. This was done by securing press features and speaking engagements.
Scope of Work:
- Pitching & Securing earned media opportunities
- Media Training
- Pitching & Securing public speaking opportunities
The Results:
- Secured six (6) media placements reaching an estimated online readership of 34M and garnering an estimated 67.2K coverage views
- Secured one unpaid speaking engagement with TEDxMariettaSquare
Press Features include:
- Authority Magazine
- Thrive Global
- The Chundria Show
- Women of MORE Magazine
- Billionaire Coming Soon podcast
- #HerBrand Girl Talk Edition podcast
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Le Diner en Blanc Jacksonville
Project Overview:
The public relations strategy focused on increasing brand awareness in the Jacksonville, FL area. This was done by securing press features and sponsorships.
Scope of Work:
The Results:
Press Features include:
Project Overview:
The public relations strategy focused on increasing brand awareness in the Jacksonville, FL area. This was done by securing press features and sponsorships.
Scope of Work:
- Pitching & Securing earned media opportunities
- Media Training
- Sponsorship and partnership coordination
- Media outreach and coordination
- Day of media coordination
The Results:
- Secured Top level sponsorship
- Coordinated collaborations with Tesla, Top Golf, and the Jacksonville Symphony
- Secured eight placements reaching a readership of over 70B
Press Features include:
- CBS-47
- Jacksonville Free Press
- Taste Test Live
- River City Live
- BUZZ TV
Dave & Buster’s Jacksonville
Project Overview:
The Facebook marketing strategy focused on establishing the brand’s online presence. This was done by creating a Facebook page, implementing a content schedule, and audience engagement.
Scope of Work:
Project Overview:
The Facebook marketing strategy focused on establishing the brand’s online presence. This was done by creating a Facebook page, implementing a content schedule, and audience engagement.
Scope of Work:
- Brand Monitoring
- Analytics Review
- Facebook Content Calendar
- Content Creation, Strategy and Scheduling
- Community Management, Follower, and Engagement Strategy
- Secured 1,500 new Facebook likes
- Delivered 150 days worth of content
- Established brand consistency
- Maintained an average engagement rate of 11 post clicks, and 8 likes, comments and sales.
CrabPot Decatur
Project Overview:
The Facebook marketing strategy focused on increasing the Decatur store foot traffic. This was done by responding to comments, Direct Messages and running Facebook Ads.
Scope of Work:
The Results:
Project Overview:
The Facebook marketing strategy focused on increasing the Decatur store foot traffic. This was done by responding to comments, Direct Messages and running Facebook Ads.
Scope of Work:
- Community Management, Follower, and Engagement Strategy
- Brand Monitoring
- Analytics Review
- Facebook Advertising
- Content Creation, Strategy and Scheduling
The Results:
- Secured 500 new Facebook likes.
- Average engagement rate was five (5) percent.
- Facebook Ads yielded an average of four (4) “Call Now” clicks, 10 likes and four (4) comments.
Your Life Travel Club
Project Overview:
The Facebook Ads and email marketing strategy focused on increasing email sign-ups and driving traffic to the website. This was done by running Facebook Ads, implementing an email content schedule, and setting up nurturing sequence for new subscribers.
Scope of Work:
The Results:
Project Overview:
The Facebook Ads and email marketing strategy focused on increasing email sign-ups and driving traffic to the website. This was done by running Facebook Ads, implementing an email content schedule, and setting up nurturing sequence for new subscribers.
Scope of Work:
- Email sequence
- Brand Monitoring
- Analytics Review
- Facebook Advertising
- Content Creation, Strategy and Scheduling
The Results:
- 80 percent increase in number of subscribers
- Secured 320 new Facebook likes
- Delivered 20+ emails
- Average open rate: 29%
- Average click rate: 1.8%
Chakra Creations
Project Overview:
The Facebook and Instagram marketing strategy focused on establishing the brand’s online presence. This was done by creating a Facebook and Instagram page, implementing a content schedule, and audience engagement.
Scope of Work:
Project Overview:
The Facebook and Instagram marketing strategy focused on establishing the brand’s online presence. This was done by creating a Facebook and Instagram page, implementing a content schedule, and audience engagement.
Scope of Work:
- Brand Monitoring
- Analytics Review
- Facebook & Instagram Content Calendar
- Content Creation, Strategy and Scheduling
- Community Management, Follower, and Engagement Strategy
- Secured 170 new Facebook likes
- Secured 21 Instagram followers
- Delivered 60 days worth of content
- Established brand consistency across multiple platforms
Melange Lashes
Project Overview:
The audience engagement marketing strategy focused on maximizing brand impact. This was done by responding to comments, Direct Messages, and directing traffic to the website.
Scope of Work:
The Results:
Project Overview:
The audience engagement marketing strategy focused on maximizing brand impact. This was done by responding to comments, Direct Messages, and directing traffic to the website.
Scope of Work:
- Community Management, Follower, and Engagement Strategy
- Brand Monitoring
- Analytics Review
The Results:
- Secured 700 new Instagram followers
- Engagement rate increased by 2%.
Children's Home Society of Florida
Project Overview:
The public relations strategy focused on providing administrative support for annual initiatives to increase donations and garnered publicity for CHS's events.
Scope of Work:
The Results:
Project Overview:
The public relations strategy focused on providing administrative support for annual initiatives to increase donations and garnered publicity for CHS's events.
Scope of Work:
- Drafted/Edited press releases, media advisories, media lists and other press kit materials.
- Coordinated a Mother’s Day Facebook campaign
- Assisted in the planning, coordination and execution of events, including an Evening of Taste with Chef Matthew Medure and the annual award luncheon, Under the Tent, honoring local individuals and organizations for their outstanding efforts with children.
The Results:
- The Mother's Day Facebook campaign raised $400 in funds.
- An Evening of Taste with Chef Matthew Medure raised $63,800 in funds.
